About Us
Our lab proposes not only real problems in society, but also possibilities a little further into the future, while comprehensively incorporating expertise in creation, technology, and management.
Concepts
Creation
Human Perception & Sensory Characteristics / Well-Being / Context-Based Value Design / Self-Reliant Symbiosis & Sustainability / Heterogeneous & Information Umwelten
Technology
IOT / (Soft) Robotics / Virtual Reality / Human Augmentation / Human Agent / Nobel Material
Management
Major Company Strategy & Planning / Startup UX / Strategy, Development & Patents
Our Activity Areas
Centered on the concept of Affective Design, we will develop activities in a wide range of industrial, research, and artistic fields, including Interaction Design, UX Design, Service Design, Media Art, and Speculative Art.
What is Affective Design?
Emotions change through interactions between human beings as well as between human beings and objects.
The goal of the Seong Laboratory is to capture changes in emotions through interactions and to design interactions that incorporate the emotional experience. We promote research to create new values by exploring the understanding and design of emotional experience from various perspectives. This includes basic research on soft robots that can interact directly with people, and lifelogging technology that records the atmosphere of a place. It also includes methods for designing affection for objects by giving them autonomy, and workshop design that raises awareness.